Reborn dad, I became rich starting from selling tea eggs

Chapter 160

Chen Sihai also smiled after hearing his words.

Lin Jue was really thoughtful.

It turned out that he promised to go to the Drunken Weng Lou to eat, but it was to spy on the details of future competitors!

Lin Jue is really a smart person.

Thinking of this, Chen Sihai took the initiative to introduce to Lin Jue: "I have been in China Town for a few months, in order to discuss business with the partners and bosses of the supermarket, to be honest, I have also eaten in many high-end restaurants in the town!

Chen Sihai took Lin Jue's family and got into his own car.

He drove them first to the most prosperous street in Hua Town.

The car entered Heping Street, and Lin Jue looked out through the window.

The roads are crowded with pedestrians, and all kinds of shops are freshly decorated.

Looking at the shop rent in this area, it is not cheap, and the bosses are basically rich, and the interior and exterior decoration has smashed a lot of money into it.

There are many big-name clothing stores, specialty stores for brand-name electrical appliances, mobile phone brands, and restaurants, and there are more than 20 shops on this street alone.

Fast food restaurants, snack bars, and small shops basically dare not open stores in this area, and some are mostly hot pot restaurants, high-end restaurants and the like.

While driving, Chen Sihai explained to everyone: "Boss Lin, look, this is the most popular street in the county! Rich bosses who open physical stores basically choose to rent a store here, and the business will generally be very hot!" Lin

Jue nodded slightly, he knew that to open a restaurant, the quality of food and the choice of location were equally important.

Although the old saying goes, the aroma of wine is not afraid of deep alleys, but the reality is very cruel.

If he really opens the store in that kind of open space, there is a high probability that he will slowly die due to insufficient customer flow and dismal business, and eventually go bankrupt and be forced to close the store.

In the catering industry, you can't be afraid to compete with other restaurants.

If you are worried that too many people on the same street open a restaurant, and you go there to open a restaurant, it is difficult to grab customers from other similar merchants, so if you deliberately choose to open a shop in a place where no one has a restaurant, you will probably die a miserable death.

It's a simple truth.

Customers don't know where you set up a store.

Most diners choose to eat at the few restaurants they frequent.

Even if you hand out leaflets everywhere, there are very few people who detour to eat in your store because of curiosity.

The best way to attract customers is to open the restaurant next to other restaurants!

Diners are used to eating on this street, and when they see a new store opening here, they may come to their doors.

Or the other party just happens to be tired of the taste of other stores, and will also come out to find a new store and try whether the dishes of other stores are delicious or not.

If your food is good enough, you can make a good impression on them and will continue to come back as repeat customers.

Therefore, opening the shop on a street with a lot of traffic and competition from other restaurants is Lin Jue's best choice at present! Good location store rent is naturally expensive, but the speed of returning the cost is also absolutely fast

! Lin Jue is still quite confident in the dishes of his restaurant, and he is sure that he will win the first place in the competition with other restaurants! Lin

Jue's

positioning has always been to open a high-end restaurant.

This means that he must also compete with restaurants aimed at high-end consumer groups.

The roadside vendors and fly restaurants don't have any competition with his restaurant because they target different consumer groups.

People who can go to high-end restaurants are less likely to go to small vendors to buy things.

Ordinary migrant workers who buy food at roadside stalls can hardly afford to consume the high dishes of high-end restaurants.

Lin Jue knows his positioning, so he also knows that his future competitor must be the top restaurant in Hua Town.

Thinking of this, he took the initiative to ask Chen Sihai and said: "Since Manager Chen has been to many high-end restaurants, in your eyes, what are the best restaurants in Huacheng?" Chen Sihai

thought for a while and said: "At present, the most famous restaurants, good food reputation, and the most high-end prices, in my opinion, there are three that are the most excellent."

The first one, Zuiweng Lou, is a very classic Chinese restaurant, the main thing is to restore the classic dishes from all over the world. What Sichuan cuisine, Cantonese cuisine, Lu cuisine, Huaiyang cuisine! The four major cuisines have all played flowers in their hands.

Moreover, their boss also has a good taste for wine, and will even find various medicinal herbs to make wine for the guests to drink. Many of his guests went for his wine and the classics. "

Then this Drunken Weng Lou seems to be my great competitor in the future?" Lin Jue listened to Chen Sihai's description, and he became very interested in this Drunken Weng Lou who he had never met.

Chen Sihai shook his head slightly and smiled: "His dishes are not as delicious as Boss Lin's Taoyuan!

"What about the other two stores?" asked Lin Jue.

"The other two, one called Jinshui Loutai, mainly seafood products! All kinds of expensive seafood, they will find a way to transport it from the Chaoshan coast, and even buy imported seafood." If you want to eat seafood, just go to the near water terrace!

There is also a shop called Heaven on Earth. The owner of this shop is a foreigner, it is said that he is a mine owner, super rich! The decoration in the restaurant is called a palatial, golden one, and you can be blinded when you enter.

All kinds of rosewood chairs, VIP private rooms even provide silver tableware! The waiter and the little sister are all beautiful, but the dishes are quite average, and the asking price is expensive! Go there are basically face-loving nouveau riche, showing off their wealth. "

Chen Sihai's understanding of these restaurants is quite meticulous.

Each of these three upscale restaurants has its own character.

But few dishes are so good that they are particularly good.

In the eyes of Lin Jue, a chef, the most important thing to open a restaurant is to start from the dishes!

The quality of the food is the soul of a restaurant,

and what other decoration and gimmicks are all secondary.

The dishes are not delicious, and the guests will not always be slaughtered by you

! It is all about abandoning the book to the end, and there is no need!

A few people chatted idly, and Chen Sihai's car soon arrived in front of the Drunken Building.

Lin Jue got out of the car with the children in his arms, and looked at a wooden retro restaurant style.

A total of three floors, the appearance is a bit like an ancient inn restaurant, with big red lanterns hanging on the eaves and a pair of domineering stone lions at the door.