Siheyuan: I, He Yuzhu, am proficient in eight cuisines

Chapter 566 Xu Damao Cinema Crisis

"What do you mean by no reason?" Xu Damao almost jumped up from his wheelchair: "Probation period, don't you understand probation period? If you don't pass the probation, you will be fired!"

Xu Damao got a deeper understanding of the situation in the cinema, and was shocked by what he learned.

There are fewer and fewer people coming to see the movies these days, and we’re losing money every day!

Xu Damao expressed crazy doubts about the ability of this fat guy Liu Haizhong. He even began to think that Liu Haizhong was deliberately making trouble for him!

This cinema is all Xu Damao's property! If the cinema goes bankrupt, Xu Damao's life will be ruined. He still owes He Yuzhu 5,000 yuan.

Liu Haizhong invested 2,500 yuan. After he lost his cinema, he just found a random job from scratch.

Liu Haizhong is trying to get through to the same fate as him because he doesn't want to be richer than him. If he had known this earlier, he should have given Liu Haizhong more shares!

Liu Haizhong said that he had tried his best. He had been distributing flyers every day during this period and even reduced the price of Ho Kee Orange Juice to 1.5 cents to attract customers!

Fifty cents is the lowest price He Yuzhu gave them because of their relationship as neighbors. This is all they can do. The cinema is still losing money, and they can't keep losing money!

But even so, there is still no improvement

As soon as Xu Damao checked the company's bills, he had another big fight with Liu Haizhong.

We have sold quite a bit of orange juice in this month. This is because people see that the orange juice here is sold cheaply, so they buy it directly and drink it in other cinemas!

Liu Haizhong felt wronged and thought Xu Damao was being unreasonable. If it weren't for him, there might not be a single person in the cinema now.

Liu Haizhong also has his own opinion. He thinks that Xu Damao had made a big mistake in choosing the location of his cinema. He shouldn't have been so greedy and bought a location that was too remote!

After a big fight, Liu Haizhong went home with his hands behind his back and a big belly.

Xu Damao kept thinking of ways to revive the cinema. During the month he was away, the cinema was definitely in big trouble due to Liu Haizhong's management.

Now that Xu Damao is back, he can definitely turn the tide!

Xu Damao is quite good at doing business. He first inspected the cinema and found that the staff were really scarce. The two projectionists who had been regular employees were playing there before the movie even started!

Only the projectionist on probation was still showing movies. There were too few people, not even one screening room was full, let alone the other two!

Xu Damao stopped pretending to be a good guy and directly asked the diligent probationary film projectionist to pack up and leave!

As for the two people who were converted to regular employees by that fat guy in Liu Haizhong, he would also fire them, but not now!

Since so many screening rooms were empty, the number of security, ticket checking, and cleaning staff could be reduced. Xu Damao laid off all the probationary staff, thus curbing the losses of the cinema to the greatest extent.

He also discovered that the people who came here to watch movies were mostly elderly people. This was really not right. His cinema was mainly about fashion and high-end, which was completely contrary to his philosophy...

Xu Damao directly caught a few old people and asked them about it, and then he learned the shocking news about the meal.

The Red Star Cinema has undergone a major upgrade. It seems that they don't even need to show the actors in the movie now. Young people like to pay an extra ten cents to watch color movies. Who still likes to watch these black and white movies?

Xu Damao's world is about to fall. He knew long ago that there are such things in foreign countries. Such equipment is ridiculously expensive. He didn't expect that China would also introduce it, and it happened so suddenly...

That night, Xu Damao returned home completely depressed, his fighting spirit was gone.

He is also facing tremendous pressure. In another month, Banggeng may come to ask for money. If he doesn't have money by then, Banggeng may just kill him. Where can he come up with 10,000 yuan?

It is impossible to import high-end equipment now. Xu Damao does not have the means and funds.

Besides, if these devices were introduced, what would be the use of a professional film projectionist like him?

After thinking all night, Xu Damao finally came up with a solution.

He decided to go against the norm and take a low-end approach, focusing on showing movies specifically for the elderly.

He also continued to implement the plan that Liu Haizhong came up with, but one had to have a movie ticket from Damao Cinema to buy it!

In this way, his cinema may be able to turn around!

So Xu Damao went directly to Liu Haizhong for a settlement. He knew that the loss this time was due to the huge changes in the industry and it was not Liu Haizhong's fault. He had too many things that needed Liu Haizhong's help!

The Red Star Cinema must have felt the threat from their small cinema, so they held an emergency meeting, raised funds, and launched a sniper war against him...

What Xu Mao lacked was not talent but funds. He had already borrowed too much money and didn't dare to take any more risks. If he had not insisted on spending 5,000 yuan to buy the cinema, but had chosen to rent the land instead, it wouldn't have ended up like this...

Xu Damao personally designed the promotional posters and asked all the idle labor in the cinema to distribute flyers.

After this remedy, in just two or three days, the cinema was somewhat revived. However, those who came were indeed the elderly, the weak and the disabled!

Seeing the slightly improved cinema, not only Xu Damao, but also Liu Haizhong worked harder. He also invested all his assets in it...

But the good times didn’t last long. After another week of observation, Xu Damao realized that the people who watched the movie were basically the same few people, and the orange juice sold in the cinema was often out of stock.

Xu Damao suddenly realized that these people were all scalpers and his orange juice was subsidized.

Ordinary shops can't get such cheap goods at all. He Yuzhu gave him the low price that only the first agent can get because of their past friendship!

It can be said that even Red Star Cinema can't get such a low price from him...

So Xu Damao took emergency measures, which was to limit the purchase of movies. People who came to watch the movie could only buy one bottle each...

Under Xu Damao's strong suppression, scalpers no longer existed, and instead his cinema fell into a trough again!

In this way, Xu Damao was losing money every day during the crisis. Even if he laid off employees crazily, he had to keep at least a large number of staff. Even the sales staff had to keep at least two people, not to mention other aspects!

Especially the two film projectionists. Every day Xu Damao saw them sitting there lazily with bright smiles on their faces, as if they were death-chasing ghosts, hurrying up his life!

In just half a month, he lost at least a thousand yuan, not to mention making 10,000 yuan...